Tshwane Open   

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The Tshwane Open is making a name for itself at home and abroadINTRODUCTION TO THE TSHWANE OPEN
The City of Tshwane’s annual Tshwane Open international golf tournament is an impressive high-impact event that is making a name for itself at home and abroad.

The tournament sees 156 international and local professional golfers compete for a prize fund of around of R16.5-million, for world ranking points and for points in the premier Race to Dubai competition.

The Tshwane Open attracts global attention. It also opens up economic opportunities through the actual event and via Tshwane’s travel and tourism sector. The tournament attracts high-value-adding visitors to Tshwane – fans, the golfers’ family and friends, sponsors and sports tourists – who generate significantly above-average per capita revenues for the local economy.

It is against this background that the Tshwane Open developed its campaign of It’s More Than Just Golf.

FAST FACTS ON THE TSHWANE OPEN
Now in its fifth year, the 2017 Tshwane Open takes place from 2 March to 5 March at the Pretoria Country Club in Waterkloof, with 156 international and local professional golfers taking part.

The tournament forms part of the 2017 Sunshine Tour and is co-sanctioned by the European Tour and provides players a chance to gain Sunshine Tour Order of Merit points, European Race to Dubai points and sought after world ranking points.

Venue
The host venue is the Pretoria Country Club, a premier course designed by the Gary Player Group that is ranked in the Top 50 in the country.

History of the tournament
The first two tournaments were played at The Els Club, Copperleaf, before the Tshwane Open moved to its current venue at the Pretoria Country Club.

Winners

  • 2013: Dawie van der Walt (South Africa)
  • 2014: Ross Fisher (England)
  • 2015: George Coetzee (South Africa)
  • 2016: Charl Schwartzel (South Africa)

THE ECONOMIC IMPACT OF THE TSHWANE OPENThe venue is the Pretoria Country Club, a premier course designed by the Gary Player Group
The international golfing event brings in millions of rands in revenue as golfers, their families and their fans book into local accommodation, eat at local restaurants and enjoy local entertainment. Many visitors extend their stay to visit local attractions.

In its first four years the Tshwane Open has directly and indirectly generated a total of R512-million to the National Economy of South Africa and R274-million within the local economy of Tshwane.

In addition, the event gets extensive international television coverage – raising the profile of the host city globally. Since its inception the event generated over $73-million (just over R951-million) worth of marketing exposure value for the City of Tshwane, the Event and Sponsors. The event was broadcast for a cumulative total of nearly 6 700 hours.

In 2016 the Tshwane Open was broadcast live on SuperSport over four days. That feed was distributed globally and reached more than 217-million households. This year the broadcast will go out to 41 broadcasters in 150 countries and has the potential to reach over 400-million households. 

The Tshwane Open has created and sustained an annual equivalent of more than 1 050 jobs since 2013.

Almost 10 500 tickets for the tournament were sold over a four year period.

IT’S MORE THAN JUST GOLF – LIFESTYLE EVENTS AROUND THE TSHWANE OPEN
Its important to the City of Tshwane that any event held by the City have an impact beyond the actual event. Among other things, the Tshwane Open needs to:

  • generate significant economic benefit for the city and open opportunities in the City of Tshwane’s far-flung regions;
  • promote Tshwane as a vibrant international city and encourage people and businesses to live in, invest in and visit Tshwane;
  • involve the city’s diverse communities, and build local pride; and
  • use the various city venues and stimulate an interest in the different settings.

SPONSORS
This event would not be possible without the magnificent support from our sponsors:

  • Sunshine Tour
  • European Tour
  • Race to Dubai
  • Audi
  • TicketPro
  • The Pro Shop
  • ABI
  • Gauteng Provincial Government
  • Avis
  • City Lodge
  • Ciro
  • Titleist
  • JC Decaux
  • MaxProf
  • Brand SA
  • Pretoria Country Club
  • Media partners Power FM and Jacaranda FM

LADIES TSHWANE OPEN
The 2017 Tshwane Open season kicked off in fine style with the Ladies Tshwane Open, held at the Zwartkop Country Club from 31 January to 2 February.

This year England’s Kiran Matharu took the title.

The tournament boasted a purse of R400 000, thanks to the City of Tshwane, the business community of Tshwane and various sponsors from the private sector.

In keeping with the City of Tshwane’s drive to support women empowerment, this tournament provides an opportunity for the country’s top ladies players to showcase their talent and become role models for young players. It is also a platform to nurture and develop amateur talent.

JUNIOR TOURNAMENT
In a ground-breaking move for golf development in the country, the City of Tshwane will play host to the Tshwane Open Junior Tournament on 26 February.

This tournament also takes place at the Irene Country Club, and entrance is free so everyone will be able to come on over and watch our future champions in action.

CHAMPIONS BREAKFAST
In keeping with our claim to be a city of champions, there will be a Breakfast of Champions on 3 March at the Pretoria Country Club.

This year two rugby World Cup winners – former Springbok captain Victor Matfield and former Springbok scrum-half Fourie du Preez – will share their inspirational stories and insights into what makes a champion.

The price for the breakfast is R695 per person (excluding VAT).

AUDI BEAT THE PRO
Last, but not least! The 2017 Tshwane Open has added a new, fun element to the tournament.

In the first of its kind in South Africa, 15 amateur golfers will take on professionals in the Audi Beat the Best competition.

This takes place, during the Tshwane Open, on Saturday 4 March at the Audi-sponsored 14th hole at the Pretoria Country Club and is something that you cannot afford to miss.